Little Bear Labs are the geniuses behind the scenes. A team of seasoned engineers brought in by venture capital firms, like Sequoia Capital, to take big ideas from dream to reality. Formerly named Conduit Ventures, a rebrand was in order to better suit their overall mission. Alongside my strategy partner, Studio 123 and the LBL CEO, we developed a brand that did just that. A new name, a comprehensive messaging guide, an established voice and tone, and much more – all built into a new website that truly showcases the work and capability of these engineering wizards.