Ford shook up the automotive world with the bold decision to open sales to an e-commerce, fixed pricing model for their electric vehicles and accessories. Our team iterated on a number of designs and messaging strategies to present to the Dearborn C-Suite, then hit the ground running to develop a fully fleshed-out product. We delivered on a vision that promoted the latest offerings from the blue oval while anticipating consumer buying behavior to deliver a seamless car-buying process.

Homepage

Comparison Tool

Ownership Experience