Copywriter
For the 2016 Olympic games, the Bridgestone Performance Institute, examines elite performance through three unique experiences. A Side-by-side comparison between performance tires and elite athletes, candid interviews with USA Olympians, and a mobile game where you can put your performance to the test.
Click to Play. Focus shifts from athlete to tire based on user's cursor.
Starting with ANALYZING PERFORMANCE, a side-by-side comparison between elite athletes and Bridgestone tires. Writing and developing this script proved challenging due to IOC restrictions, nevertheless, the final product successfully married the performance of world-class Olympians with highly-engineered performance tires.
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In the BEHIND THE PERFORMANCE section, each athlete's narrative was laid out in script form in order to pull together a cohesive story of triumph, courage, and the strength of the Olympic spirit.
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In the final section of the Bridgestone Performance Institute, the BRIDGESTONE PERFORMANCE TRIALS gives our audience a chance to compete on the world stage in 28 fast paced events. The overall tone of this section/game was much more relaxed and informal thanks to the frenetic nature of the game.
Additional Olympic Campaign Items
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